THIIC
THE PRICE IS WRONG
🩺 Healthcare Markup Quiz

THE PRICE
IS WRONG.

HOW WRONG? GUESS.

Healthcare charges patients 5–20× what these supplies actually cost. Think you can spot the real wholesale price?

HOW IT WORKS

  • 👀 You'll see a common medical supply and what patients typically pay at retail or via copay
  • 🎯 Pick the actual wholesale cost — what it costs before the system slaps on its markup
  • 💥 Each reveal shows the real markup. Brace yourself. These numbers are not a typo.
  • 📊 10 questions per round. Share your score and outrage with a friend.
Question 1 of 10

Intermittent Catheter

Single-use, standard adult size
🏷️
What patients pay (retail / copay)
$45
per unit
💡 What's the actual wholesale cost?
CORRECT! 🎉
The real wholesale price was
$5.00
Healthcare Markup
800%
above wholesale cost
0 out of 10

Nice work!

Here's what you learned today.

📈
Avg Markup
💸
Total Overpay
🎯
Accuracy
🔥
Best Streak

WHAT YOU DISCOVERED

💡 Americans overpay an estimated $280 billion/year on medical supplies. The markup shown is typically the same whether you have insurance or not — insurers and patients alike pay the inflated price.

STOP OVERPAYING.

THIIC charges wholesale-adjacent prices on medical supplies — no hidden markup, no nonsense. Honest pricing, delivered to your door.

💊 SEE THIIC'S HONEST PRICES →